O
OAmplemarket vs Apollo.io
Pricing, features, platforms and who each one suits — side by side.
A
Choose Amplemarket if…
- you're in its core audience: sdrs and account executives, sales leaders
A
Choose Apollo.io if…
- you want a free plan to start with
- you need an API to build on
- you work on Chrome
- you're in its core audience: sales development reps, account executives
Side by side
Feature Amplemarket Apollo.io
Pricing modelFree trialFreemium
Starting price$600/mo—
Free plan
Free trial
API
Open source
Trains AI on your content—Yes
Data retentionPer written agreements, then minimum five years—
Security and complianceGDPRSOC 2 Type II, ISO 27001, GDPR, CCPA
Outreach sequences
Contact database—
Built-in dialer—
MCP server
PlatformsWebWeb, Chrome, API
CategorySales Assistants & CRMLead Generation
CompanyAmplemarketZenLeads, Inc. d/b/a Apollo.io
Based inUnited StatesUnited States
Founded—2015
Part of——
Key features
A Amplemarket
- Database of 200M+ verified B2B contacts
- Intent signals and job change alerts
- AI agents that research accounts and draft outreach
- Multichannel sequences across email, calls, social, WhatsApp and SMS
- Parallel dialer for calling several leads at once
- Mailbox warmup, domain health checks and spam checker
- CRM enrichment and email validation
- MCP add-on for Claude, ChatGPT and Cursor
A Apollo.io
- B2B database of 240M+ contacts and 30M+ accounts
- AI agents that research accounts and prioritize leads
- Email sequencing and outreach automation
- Parallel dialer for phone prospecting
- Waterfall enrichment for more complete records
- Domain warming, inbox rotation and reputation monitoring
- Chrome extension for finding emails and phone numbers
- 200+ integrations, plus an MCP server
Plans and prices
From each vendor's site. Prices change — confirm before buying.
Amplemarket
Startup$600/mo
GrowthCustom
EliteCustom
Apollo.io
FreeFree
BasicNot published
ProfessionalNot published
CustomCustom
Strengths and limitations
Amplemarket
- All plans include a free trial
- Data, sequences, dialer and deliverability tools in one platform
- Sequences cover email, calls, social, WhatsApp and SMS
- MCP add-on works with Claude, ChatGPT and Cursor
- Cheapest plan is $600/mo on an annual term
- Growth and Elite pricing requires contacting sales
- Duo Inbox is only included in the Elite plan
Apollo.io
- Free plan with no time limit
- Large built-in B2B contact database
- Works inside your CRM, Gmail and browser
- Monthly billing can be cancelled anytime
- Plan prices are not shown on the pricing page
- API access is listed only on the Custom plan
- Free plan sends email campaigns only through connected Gmail accounts
- Unused credits expire at the end of each billing cycle
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Built from each vendor's public website; we haven't tested them hands-on. Editorial policy