C
CData enrichment, AI research agents and GTM workflows for sales and marketing teams
Free, from $54/mo
Bardeen vs Make
Pricing, features, platforms and who each one suits — side by side.
B
Choose Bardeen if…
- you're in its core audience: sdrs and account executives, revenue operations teams
M
Choose Make if…
- you want the lower entry price ($9/mo vs $10/mo)
- you need an API to build on
- you're in its core audience: operations teams, marketers
Side by side
Feature Bardeen Make
Pricing modelFreemiumFreemium
Starting price$10/mo$9/mo
Free plan
Free trial
API
Open source
Trains AI on your contentNo—
Data retentionKept while you use Services or as needed; no 3rd-party API data retainedLog data stored 30 days by default; longer on Enterprise
Security and complianceSOC 2 Type II, GDPRGDPR, SOC 2 Type II, SOC 3, ISO 27001
Phone numbers—
CRM sync—
MCP server—
PlatformsWebWeb, API
CategoryLead GenerationWorkflow Automation
CompanyBardeen, Inc.Celonis, Inc.
Based inUnited StatesUnited States
Founded—2015
Part of——
Key features
B Bardeen
- Agentic web scraper with custom or premium templates
- AI web search to research and generate leads
- Verified email and phone number enrichment
- AI lead scoring against your ideal customer profile
- Export to CSV, Google Sheets, Airtable, Notion
- Bardeen Agents that run lead sourcing and enrichment
M Make
- Visual drag-and-drop workflow builder
- 3,500+ app integrations plus custom apps
- Build automations by prompting with Maia
- MCP server for Claude, ChatGPT and Gemini
- AI agents with visible reasoning
- Custom JavaScript or Python code execution
- Make Grid observability across workflows
- 300+ Make API endpoints
Plans and prices
From each vendor's site. Prices change — confirm before buying.
Bardeen
FreeFree
Basic$10/mo
Premium$50/mo or $480/yr (save 20%)
EnterpriseCustom
Make
Free$0/mo
Core$9/mo (annual billing, 10,000 credits)
Pro$16/mo (annual billing, 10,000 credits)
Teams$29/mo (annual billing, 10,000 credits)
EnterpriseCustom
Strengths and limitations
Bardeen
- Always includes 100 free credits
- Paid plans start at $10/month
- Lists GDPR and SOC 2 Type II certifications
- Exports to Sheets, Airtable and Notion
- Unused credits expire at the end of each billing period
- Enrichment costs 3 credits per row
- Enterprise pricing requires contacting sales
- No public API mentioned
Make
- Free plan with no time limit and no card required
- 3,500+ integrations plus custom apps for any API
- Paid plans start at $9/mo with annual billing
- GDPR compliant, SOC 2 Type II and SOC 3 certified
- Free plan limited to 2 active scenarios and 15-minute run intervals
- Code app and Make API not available on the Free plan
- Custom functions and on-prem agent are Enterprise-only
- AI Agents and AI Web Search are still in beta
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Z
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Built from each vendor's public website; we haven't tested them hands-on. Editorial policy