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Make vs Zapier

Pricing, features, platforms and who each one suits — side by side.

MMakeFree · from $9/moVisit site
ZZapierFree · from $19.99/moVisit site
VS
M

Choose Make if…

  • you want the lower entry price ($9/mo vs $19.99/mo)
  • you're in its core audience: operations teams, marketers
Z

Choose Zapier if…

  • you're in its core audience: small and medium businesses, operations and revops teams

Side by side

Feature Make Zapier
Pricing modelFreemiumFreemium
Starting price$9/mo$19.99/mo
Free plan
Free trial
API
Open source
Trains AI on your content—No
Data retentionLog data stored 30 days by default; longer on EnterpriseCustom data retention available (Enterprise); default period not stated
Security and complianceGDPR, SOC 2 Type II, SOC 3, ISO 27001SOC 2 Type II, SOC 3, GDPR, CCPA
GitHub stars—634
MCP server
AI agent builder
Custom code steps—
Prompt-to-workflow
Custom connectors
Embedded integrations—
PlatformsWeb, APIWeb, API
CategoryWorkflow AutomationWorkflow Automation
CompanyCelonis, Inc.Zapier, Inc.
Based inUnited StatesUnited States
Founded2015—
Part of——

Key features

M Make

  • Visual drag-and-drop workflow builder
  • 3,500+ app integrations plus custom apps
  • Build automations by prompting with Maia
  • MCP server for Claude, ChatGPT and Gemini
  • AI agents with visible reasoning
  • Custom JavaScript or Python code execution
  • Make Grid observability across workflows
  • 300+ Make API endpoints

Z Zapier

  • Trigger-based Zap workflows across 9,000+ apps
  • Zapier MCP connecting AI tools to 66,000+ actions
  • Zapier SDK for AI coding agents
  • Tables for storing workflow data
  • Forms that trigger workflows
  • AI agents and customer chatbots
  • Self-healing Zaps with AI manager agent (early access)
  • Audit logs, SSO, SCIM and action restrictions

Plans and prices

From each vendor's site. Prices change — confirm before buying.

Make

Free$0/mo
Core$9/mo (annual billing, 10,000 credits)
Pro$16/mo (annual billing, 10,000 credits)
Teams$29/mo (annual billing, 10,000 credits)
EnterpriseCustom

Zapier

Free$0/month
ProfessionalStarting from $19.99/month
TeamStarting from $69/month
EnterpriseContact for pricing

Strengths and limitations

Make

  • Free plan with no time limit and no card required
  • 3,500+ integrations plus custom apps for any API
  • Paid plans start at $9/mo with annual billing
  • GDPR compliant, SOC 2 Type II and SOC 3 certified
  • Free plan limited to 2 active scenarios and 15-minute run intervals
  • Code app and Make API not available on the Free plan
  • Custom functions and on-prem agent are Enterprise-only
  • AI Agents and AI Web Search are still in beta

Zapier

  • Free plan with 100 tasks per month and unlimited Zaps
  • Connects to 9,000+ apps
  • SOC 2 Type II, SOC 3, GDPR and CCPA compliance
  • Yearly billing saves 33%
  • Free plan limited to two-step Zaps and 15-minute polling
  • Live chat support starts at the Professional 2,000-task tier
  • Prices scale with task volume
  • Next Gen Zaps are still in early access

More comparisons

Other options to consider

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Freemium
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Freemium
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Visual workflow automation and AI agent builder, cloud or self-hosted

Workflow AutomationFree plan
M
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Low-code cloud, desktop RPA and process mining automation for enterprises

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S
S

Work management platform with AI for projects, portfolios and workflows

From $9/mo
S
From $9/mo
S

Work management platform with AI for projects, portfolios and workflows

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Enterprise platform to connect apps and data and govern AI agents and workflows

Free, from $100/mo
W
Free, from $100/mo
W

Enterprise platform to connect apps and data and govern AI agents and workflows

Workflow AutomationFree planAPI
A
A

Open-source workflow automation and AI agents with 770+ app integrations

Free, from $20/mo
A
Free, from $20/mo
A

Open-source workflow automation and AI agents with 770+ app integrations

Workflow AutomationFree planAPIOpen source
T
T

Enterprise iPaaS for integrations, automations, AI agents and governed MCP

From $50/mo
T
From $50/mo
T

Enterprise iPaaS for integrations, automations, AI agents and governed MCP

Workflow AutomationAPI

Built from each vendor's public website; we haven't tested them hands-on. Editorial policy