H
HD-ID vs Luma AI (Genie)
Pricing, features, platforms and who each one suits — side by side.
D
Choose D-ID if…
- you're in its core audience: marketing teams, l&d and training teams
L
Choose Luma AI (Genie) if…
- you're in its core audience: content creators, marketing teams
Side by side
Feature D-ID Luma AI (Genie)
Pricing modelFree trialFree trial
Starting price—$25/mo
Free plan
Free trial
API
Open source
Trains AI on your content—Yes
Data retentionFree-user data deleted after 6 months of non-use; account deletion removes all dataDeleted when no longer necessary; kept longer for legal reasons; backups remain briefly
Security and complianceISO 42001, SOC 2—
Photo-to-avatar—
Custom video avatar—
Voice cloning—
Doc/PPT to video—
Interactive elements—
Real-time avatar agents—
PlatformsWeb, APIWeb, API
CategoryAvatar & Talking-Head VideoVideo Generators
CompanyDe-Identification Inc. (US residents) / De-Identification Ltd. (outside US)Luma AI, Inc.
Based inUnited StatesUnited States
Founded2017—
Part of——
What you'd pay
The cheapest plan that fits, per month, billed yearly where the plan offers it.
| Team size | D-ID | Luma AI (Genie) |
|---|---|---|
| 1 person | no published plan | $25 Plus |
Key features
D D-ID
- Avatar videos generated from scripts, decks or documents
- Real-time conversational Visual AI Agents
- Custom avatars from images or video
- Voice cloning with multilingual output
- Video and interaction in 120+ languages
- Streaming animation API for app integration
- Integrations with PowerPoint, Canva and Google Slides
- Video Translate and Live Portrait tools
L Luma AI (Genie)
- Luma agent for research and generation across media types
- Ray3.2 video model with frame-by-frame shot direction
- Continuity maintained across cuts
- UNI-1 style and character reference grounding
- Access to third-party image and video models
- Reusable creative workflows with Luma Skills
- Team sharing, usage analytics and SSO
- Custom fine-tuning on Enterprise
Plans and prices
From each vendor's site. Prices change — confirm before buying.
D-ID
TrialFree trial
Luma AI (Genie)
Plus$30/mo or $25/mo billed yearly ($300)
Pro$90/mo or $75/mo billed yearly ($900)
Ultra$300/mo or $250/mo billed yearly ($3,000)
TeamCustom
EnterpriseCustom
Strengths and limitations
D-ID
- Supports 120+ languages for video and real-time interaction
- API shares the same minute balance as the web app
- Integrates with PowerPoint, Canva and Google Slides
- Self-hosting option for real-time avatars
- Plan prices are not shown in the pricing page text
- Trial and Lite videos carry a D-ID watermark
- Unused minutes expire monthly and do not roll over
- Videos limited to 5 minutes in Studio or API
Luma AI (Genie)
- Generates video, image, audio and text in one platform
- Includes third-party models alongside Luma's own
- Commercial use included from the Plus plan
- Team plan includes SSO and shared credits
- Pricing page lists no free plan
- Paid plans start at $30/month, or $25/month billed yearly
- Team and Enterprise pricing requires contacting sales
- Only a web app is listed
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Facts from each vendor's public pages, prices checked Oct 26, 2026. Editorial policy