P
PIntuit TurboTax / Intuit Assist vs Wise
Pricing, features, platforms and who each one suits — side by side.
I
Choose Intuit TurboTax / Intuit Assist if…
- you want a free plan to start with
- you're in its core audience: individual taxpayers, w-2 employees
W
Choose Wise if…
- you work on iOS, Android
- you're in its core audience: tutoring businesses, online schools
Side by side
Feature Intuit TurboTax / Intuit Assist Wise
Pricing modelFreemiumPaid
Starting price——
Free plan
Free trial
API
Open source
Data retention—Non-premium data deleted if no purchase within 7 days of expiry; unshared recordings deleted after 7 days
Security and compliance—GDPR
Human experts included—
PlatformsWebWeb, iOS, Android
CategoryFinance & AccountingTools for Teachers
CompanyIntuit Inc.Wise Leap Technologies Private Limited
Based inUnited StatesIndia
Founded——
Part of——
Key features
I Intuit TurboTax / Intuit Assist
- Step-by-step guided federal and state tax filing
- Intuit Assist AI answers tax questions while you file
- Import, upload or photograph documents to auto-fill fields
- CompleteCheck scans the return for errors
- On-demand advice and final review from tax experts
- Full-service option where an expert files for you
- Monthly bookkeeping and advisory service for sole proprietors
W Wise
- In-platform Zoom sessions with automatic recordings
- Two-way Google Calendar sync and time zone adjustment
- Automated invoicing, reminders and recurring auto-charging
- Tutor payroll with split payments
- AI-generated student performance reports
- AI session summaries shared after each session
- Branded iOS and Android apps
- Session reminders by email, SMS and push
Plans and prices
From each vendor's site. Prices change — confirm before buying.
Intuit TurboTax / Intuit Assist
Free Edition$0 Federal + $0 State + $0 To File
Do It Yourself$0-$139
Expert Assist$59-$209
Expert Full ServiceStarting at $129
Expert 365 Business$61/mo
Wise
Pay Per Session0.69 per session (currency not stated)
Pay Per Seat0.69 per seat (currency not stated)
EnterpriseCustom
Strengths and limitations
Intuit TurboTax / Intuit Assist
- Free Edition covers simple Form 1040 returns at $0 federal and state
- Intuit Assist AI is included in Do It Yourself editions
- Users can upgrade to human tax expert help or full service
- Documents can be imported or photographed and auto-filled
- Free Edition excludes itemized deductions, self-employment, investment and rental income
- Help and Support is not included in the Free Edition
- Expert 365 Business needs QuickBooks Simple Start ($38/mo), sold separately
- Expert 365 Business is not available to C-Corps, S-Corps or partnerships
Wise
- Usage-based pricing from 0.69 per session or per seat
- Unlimited students and tutors on the Pay Per Session plan
- 0% processing fees listed on paid plans
- Many integrations, including Stripe, Zapier, Moodle and WhatsApp
- Pricing page does not state the currency
- Enterprise pricing is only available from sales
- No public API documentation found on the pages
More comparisons
Other options to consider
PP
From $99/mo
P
AI-assisted bookkeeping, tax and CFO services for startups and small businesses
Finance & Accounting
T
TAI tax research with cited answers from Checkpoint content for tax professionals
Contact
T
Contact
T
AI tax research with cited answers from Checkpoint content for tax professionals
Finance & AccountingAPI
B
B
Contact
B
Tax research platform with AI answers and an assistant for tax professionals
Finance & Accounting
C
CC
From $29/mo
C
AI tax workspace for U.S. CPAs, EAs and tax firms: review, research, planning
Finance & Accounting
M
MM
Free, from $19/mo
M
Recipe management, food costing and kitchen training for restaurant groups
Finance & AccountingFree plan
B
BB
From $53/mo
B
AI bookkeeping automation platform built for accounting firms and their clients
Finance & Accounting
Built from each vendor's public website; we haven't tested them hands-on. Editorial policy