R
RAI video, image and audio generation suite for creators, teams and developers
Free, from $12/mo
Luma AI (Genie) vs Synthesia
Pricing, features, platforms and who each one suits — side by side.
L
Choose Luma AI (Genie) if…
- you're in its core audience: content creators, marketing teams
S
Choose Synthesia if…
- you want a free plan to start with
- you want the lower entry price ($19/mo vs $25/mo)
- you're in its core audience: learning & development teams, hr and internal communications
Side by side
Feature Luma AI (Genie) Synthesia
Pricing modelFree trialFreemium
Starting price$25/mo$19/mo
Free plan
Free trial
API
Open source
Cost per minute of generated video—$1.58
Trains AI on your contentYes—
Data retentionDeleted when no longer necessary; kept longer for legal reasons; backups remain brieflyCustomer Data retained per customer's instructions and applicable law
Security and compliance—GDPR
Updates, last 90 days—10
Image-to-video—
Audio generation—
Character reference—
4K output—
Third-party models—
Commercial use—
PlatformsWeb, APIWeb, API
CategoryVideo GeneratorsAvatar & Talking-Head Video
CompanyLuma AI, Inc.Synthesia Limited
Based inUnited StatesUnited Kingdom
Founded—2017
Part of——
Key features
L Luma AI (Genie)
- Luma agent for research and generation across media types
- Ray3.2 video model with frame-by-frame shot direction
- Continuity maintained across cuts
- UNI-1 style and character reference grounding
- Access to third-party image and video models
- Reusable creative workflows with Luma Skills
- Team sharing, usage analytics and SSO
- Custom fine-tuning on Enterprise
S Synthesia
- AI avatar videos from a script in 140+ languages
- Personal avatar created from a single photo
- Convert docs, PPTs or links into narrated video
- Video dubbing with voice cloning and lip-sync
- Interactive videos with quizzes, branching and CTAs
- Avatar roleplay and conversational survey sessions
- Publish via link, embed or SCORM with analytics
- API and MCP server for programmatic video creation
Plans and prices
From each vendor's site. Prices change — confirm before buying.
Luma AI (Genie)
Plus$30/mo or $25/mo billed yearly ($300)
Pro$90/mo or $75/mo billed yearly ($900)
Ultra$300/mo or $250/mo billed yearly ($3,000)
TeamCustom
EnterpriseCustom
Synthesia
BasicFree
Starter$19/mo ($9 first month)
Pro$89/mo ($49 first month)
EnterpriseCustom
Roleplay Training add-on$29/learner/month
Strengths and limitations
Luma AI (Genie)
- Generates video, image, audio and text in one platform
- Includes third-party models alongside Luma's own
- Commercial use included from the Plus plan
- Team plan includes SSO and shared credits
- Pricing page lists no free plan
- Paid plans start at $30/month, or $25/month billed yearly
- Team and Enterprise pricing requires contacting sales
- Only a web app is listed
Synthesia
- Free plan with 10 minutes of video per month, no credit card required
- 140+ languages and voices on every plan
- API, MCP server and LiveKit plugin for developers
- Lists SOC2, GDPR, ISO42001 and SAML/SSO compliance
- Free plan videos carry a Synthesia watermark and cannot be downloaded
- SCORM export, SAML/SSO and Brand Kits are listed only on Enterprise
- Roleplay learner seats cost an extra $29/month each
- Studio avatars are a $1,000/year add-on for annual plans only
More comparisons
Other options to consider
RR
Free, from $12/mo
R
AI video, image and audio generation suite for creators, teams and developers
Video GeneratorsFree planAPI
M
MM
From $8/mo
A
AA
Freemium
A
AI studio for generating images, video, audio and music from prompts
Image GeneratorsFree plan
M
MM
Paid
M
AI image, video and audio generation, upscaling and stock assets for creatives
Image GeneratorsAPI
S
SS
Freemium
S
Open image generation models you can self-host or call through an API
Image GeneratorsFree planAPI
H
HH
Free, from $24/mo
H
AI avatar videos, translation and dubbing for marketing, training and sales
Avatar & Talking-Head VideoFree planAPI
Built from each vendor's public website; we haven't tested them hands-on. Editorial policy