Z
ZNo-code workflow automation and AI agents across 9,000+ apps for businesses
Free, from $19.99/mo
Buffer vs Simplified
Pricing, features, platforms and who each one suits — side by side.
B
Choose Buffer if…
- you want a free plan to start with
- you want the lower entry price ($5/mo vs $79/mo)
- you work on iOS, Android, Chrome
- you're in its core audience: creators, small businesses
S
Choose Simplified if…
- you're in its core audience: founders and small businesses, marketing agencies
Side by side
Feature Buffer Simplified
Pricing modelFreemiumFree trial
Starting price$5/mo$79/mo
Free plan
Free trial
API
Open source
Trains AI on your content—No
Data retention—Account closure: personal information removed within 30 days; some data kept as required by law
Updates, last 90 days8—
Auto-publishing—
Content calendar—
Social inbox—
Post analytics—
Approval workflow—
PlatformsWeb, iOS, Android, Chrome, APIWeb, API
CategorySocial MediaAI Agents
CompanyBuffer, IncTLDR Technologies, Inc.
Based inUnited States—
Founded——
Part of——
Key features
B Buffer
- Scheduling to 12 social platforms including Substack and Bluesky
- Visual content calendar and posting queue
- AI Assistant for drafting and repurposing posts
- Community inbox with AI reply suggestions
- Analytics, reports and custom UTM parameters
- Team approval workflows and access permissions
- Start Page link-in-bio builder
- API and MCP connection to Claude or ChatGPT
S Simplified
- Riley agent turns one brief into a full campaign
- Brand memory for colors, fonts, voice and products
- Approval gates before anything is published
- Social scheduling, inbox and analytics across 10+ channels
- AI writer, image generator and video tools
- Agent Builder for custom recurring workflows
- Open-source MCP server for Claude, Codex and Cursor
- CLI plus REST API with OAuth2 and webhooks
Plans and prices
From each vendor's site. Prices change — confirm before buying.
Buffer
FreeFree
Essentials$5/mo per channel ($60 billed yearly)
Team$10/mo per channel ($120 billed yearly)
Simplified
Starter$79/mo
ProNot listed
BusinessNot listed
Strengths and limitations
Buffer
- Free plan connects up to 3 channels with no credit card
- Per-channel pricing from $5/month
- API access included on every plan, free plan too
- Supports 12 platforms including Substack, Bluesky and Mastodon
- Free plan limited to 10 scheduled posts per channel and 30-day insights
- Approval workflows and branded reports only on Team plan
- Costs scale with the number of connected channels
Simplified
- Trial includes full Starter access with 5 campaigns
- Combines creative, video, social scheduling and approvals in one workspace
- MCP server, CLI and API let external agents use it
- Rated 4.6 on G2 from 5,000+ reviews
- Unused campaigns do not roll over to the next month
- Pro and Business prices are not shown on the pricing page
- Starter is limited to 5 campaigns a month
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Built from each vendor's public website; we haven't tested them hands-on. Editorial policy