Z
ZNo-code workflow automation and AI agents across 9,000+ apps for businesses
Free, from $19.99/mo
Buffer vs Make
Pricing, features, platforms and who each one suits — side by side.
B
Choose Buffer if…
- you want the lower entry price ($5/mo vs $9/mo)
- you work on iOS, Android, Chrome
- you're in its core audience: creators, small businesses
M
Choose Make if…
- you're in its core audience: operations teams, marketers
Side by side
Feature Buffer Make
Pricing modelFreemiumFreemium
Starting price$5/mo$9/mo
Free plan
Free trial
API
Open source
Data retention—Log data stored 30 days by default; longer on Enterprise
Security and compliance—GDPR, SOC 2 Type II, SOC 3, ISO 27001
Updates, last 90 days8—
Auto-publishing—
Content calendar—
Social inbox—
Post analytics—
Approval workflow—
PlatformsWeb, iOS, Android, Chrome, APIWeb, API
CategorySocial MediaWorkflow Automation
CompanyBuffer, IncCelonis, Inc.
Based inUnited StatesUnited States
Founded—2015
Part of——
Key features
B Buffer
- Scheduling to 12 social platforms including Substack and Bluesky
- Visual content calendar and posting queue
- AI Assistant for drafting and repurposing posts
- Community inbox with AI reply suggestions
- Analytics, reports and custom UTM parameters
- Team approval workflows and access permissions
- Start Page link-in-bio builder
- API and MCP connection to Claude or ChatGPT
M Make
- Visual drag-and-drop workflow builder
- 3,500+ app integrations plus custom apps
- Build automations by prompting with Maia
- MCP server for Claude, ChatGPT and Gemini
- AI agents with visible reasoning
- Custom JavaScript or Python code execution
- Make Grid observability across workflows
- 300+ Make API endpoints
Plans and prices
From each vendor's site. Prices change — confirm before buying.
Buffer
FreeFree
Essentials$5/mo per channel ($60 billed yearly)
Team$10/mo per channel ($120 billed yearly)
Make
Free$0/mo
Core$9/mo (annual billing, 10,000 credits)
Pro$16/mo (annual billing, 10,000 credits)
Teams$29/mo (annual billing, 10,000 credits)
EnterpriseCustom
Strengths and limitations
Buffer
- Free plan connects up to 3 channels with no credit card
- Per-channel pricing from $5/month
- API access included on every plan, free plan too
- Supports 12 platforms including Substack, Bluesky and Mastodon
- Free plan limited to 10 scheduled posts per channel and 30-day insights
- Approval workflows and branded reports only on Team plan
- Costs scale with the number of connected channels
Make
- Free plan with no time limit and no card required
- 3,500+ integrations plus custom apps for any API
- Paid plans start at $9/mo with annual billing
- GDPR compliant, SOC 2 Type II and SOC 3 certified
- Free plan limited to 2 active scenarios and 15-minute run intervals
- Code app and Make API not available on the Free plan
- Custom functions and on-prem agent are Enterprise-only
- AI Agents and AI Web Search are still in beta
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Built from each vendor's public website; we haven't tested them hands-on. Editorial policy