A
AClay vs Findem
Pricing, features, platforms and who each one suits — side by side.
C
Choose Clay if…
- you want a free plan to start with
- you're in its core audience: gtm engineers, sales operations teams
F
Choose Findem if…
- you're in its core audience: talent acquisition teams, executive search firms
Side by side
Feature Clay Findem
Pricing modelFreemiumContact for pricing
Starting price$54/mo—
Free plan
Free trial
API
Open source
Data retentionKept as long as necessary for purposes; no longer than user has an account—
Updates, last 90 days8—
Waterfall enrichment—
Intent & job-change signals—
Built-in sequences—
MCP server—
PlatformsWeb, APIWeb, API
CategoryLead GenerationHR & Recruiting
CompanyClay Labs IncFindem
Based inUnited States—
Founded2017—
Part of——
Key features
C Clay
- Data marketplace with 200+ data and AI providers
- Waterfall enrichment across multiple data providers
- Claygent AI agent for web research
- Job change, promotion and intent signal tracking
- Visual canvas for building GTM workflows
- Native email sequencer
- Ad audience sync to LinkedIn, Meta and Google
- API, CLI and coding-agent plugin
F Findem
- Expert-labeled Success Signals drawn from career histories
- Relationship Signals for mapping networks and warm intros
- Findem Studio agents for market maps and succession plans
- MCP access to Studio from other AI tools
- Talent CRM and multichannel sourcing
- AI interviews, assessments and coding simulations
- Authenticity suite with ID verification and AI proctoring
- Workforce analytics and market intelligence
Plans and prices
From each vendor's site. Prices change — confirm before buying.
Clay
FreeFree
LaunchFrom $54/mo billed annually ($60/mo monthly)
Findem
Contact for pricing. Plan details aren't published.
Strengths and limitations
Clay
- Free plan with 500 actions/mo and unlimited seats
- One contract for data from 200+ providers
- 14-day trial with no credit card required
- API and CLI for building programmatically
- Free plan limited to 200 rows per table
- Usage-based actions and data credits make costs vary
- No mobile apps listed
Findem
- Free trial of a Findem Studio agent
- API and MCP access for using the data in other tools
- Covers sourcing, screening, interviewing and planning
- Relationship data for finding warm introductions
- No public pricing; most products require a demo request
- No mobile apps listed
More comparisons
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Built from each vendor's public website; we haven't tested them hands-on. Editorial policy