O
OAmplemarket vs Clay
Pricing, features, platforms and who each one suits — side by side.
A
Choose Amplemarket if…
- you're in its core audience: sdrs and account executives, sales leaders
C
Choose Clay if…
- you want a free plan to start with
- you want the lower entry price ($54/mo vs $600/mo)
- you need an API to build on
- you're in its core audience: gtm engineers, sales operations teams
Side by side
Feature Amplemarket Clay
Pricing modelFree trialFreemium
Starting price$600/mo$54/mo
Free plan
Free trial
API
Open source
Data retentionPer written agreements, then minimum five yearsKept as long as necessary for purposes; no longer than user has an account
Security and complianceGDPR—
Updates, last 90 days—8
Outreach sequences
Contact database—
Built-in dialer—
MCP server
PlatformsWebWeb, API
CategorySales Assistants & CRMLead Generation
CompanyAmplemarketClay Labs Inc
Based inUnited StatesUnited States
Founded—2017
Part of——
Key features
A Amplemarket
- Database of 200M+ verified B2B contacts
- Intent signals and job change alerts
- AI agents that research accounts and draft outreach
- Multichannel sequences across email, calls, social, WhatsApp and SMS
- Parallel dialer for calling several leads at once
- Mailbox warmup, domain health checks and spam checker
- CRM enrichment and email validation
- MCP add-on for Claude, ChatGPT and Cursor
C Clay
- Data marketplace with 200+ data and AI providers
- Waterfall enrichment across multiple data providers
- Claygent AI agent for web research
- Job change, promotion and intent signal tracking
- Visual canvas for building GTM workflows
- Native email sequencer
- Ad audience sync to LinkedIn, Meta and Google
- API, CLI and coding-agent plugin
Plans and prices
From each vendor's site. Prices change — confirm before buying.
Amplemarket
Startup$600/mo
GrowthCustom
EliteCustom
Clay
FreeFree
LaunchFrom $54/mo billed annually ($60/mo monthly)
Strengths and limitations
Amplemarket
- All plans include a free trial
- Data, sequences, dialer and deliverability tools in one platform
- Sequences cover email, calls, social, WhatsApp and SMS
- MCP add-on works with Claude, ChatGPT and Cursor
- Cheapest plan is $600/mo on an annual term
- Growth and Elite pricing requires contacting sales
- Duo Inbox is only included in the Elite plan
Clay
- Free plan with 500 actions/mo and unlimited seats
- One contract for data from 200+ providers
- 14-day trial with no credit card required
- API and CLI for building programmatically
- Free plan limited to 200 rows per table
- Usage-based actions and data credits make costs vary
- No mobile apps listed
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Built from each vendor's public website; we haven't tested them hands-on. Editorial policy