S
SAI avatar videos, dubbing and roleplay sessions for business training and comms
Free, from $19/mo
HeyGen vs Luma AI (Genie)
Pricing, features, platforms and who each one suits — side by side.
H
Choose HeyGen if…
- you want a free plan to start with
- you want the lower entry price ($24/mo vs $25/mo)
- you're in its core audience: marketers, l&d and training teams
L
Choose Luma AI (Genie) if…
- you're in its core audience: content creators, marketing teams
Side by side
Feature HeyGen Luma AI (Genie)
Pricing modelFreemiumFree trial
Starting price$24/mo$25/mo
Free plan
Free trial
API
Open source
Trains AI on your contentYes, unless you opt outYes
Data retentionBackups kept 60 days after deletion, then permanently erasedDeleted when no longer necessary; kept longer for legal reasons; backups remain briefly
Security and complianceSOC 2 Type II, GDPR, CCPA—
Photo-to-avatar—
Custom video avatar—
Voice cloning—
Lip-synced translation—
Doc/PPT to video—
Interactive elements—
SCORM export—
PlatformsWeb, APIWeb, API
CategoryAvatar & Talking-Head VideoVideo Generators
CompanyHeyGen Technology, Inc.Luma AI, Inc.
Based inUnited StatesUnited States
Founded——
Part of——
Key features
H HeyGen
- Custom AI avatars from your own likeness
- Text, image, audio and PPT/PDF to video
- Video Agent creates editable videos from prompts
- Video translation with lip-sync in 175+ languages
- Voice cloning
- AI Studio script editor with gesture and emotion control
- Brand kit, auto captions and B-roll
- APIs for generation, translation and lip-sync
L Luma AI (Genie)
- Luma agent for research and generation across media types
- Ray3.2 video model with frame-by-frame shot direction
- Continuity maintained across cuts
- UNI-1 style and character reference grounding
- Access to third-party image and video models
- Reusable creative workflows with Luma Skills
- Team sharing, usage analytics and SSO
- Custom fine-tuning on Enterprise
Plans and prices
From each vendor's site. Prices change — confirm before buying.
HeyGen
Free$0/mo
Creator$29/mo ($24/mo billed yearly)
Pro$49/mo
Business$149/mo + $20/seat
EnterpriseCustom
Luma AI (Genie)
Plus$30/mo or $25/mo billed yearly ($300)
Pro$90/mo or $75/mo billed yearly ($900)
Ultra$300/mo or $250/mo billed yearly ($3,000)
TeamCustom
EnterpriseCustom
Strengths and limitations
HeyGen
- Free plan with no credit card required
- Lip-sync translation in 175+ languages and dialects
- Cites SOC 2 Type II, GDPR and CCPA compliance
- Integrations with Zapier, Make, n8n and HubSpot on Business
- Free videos are watermarked and capped at 1 minute
- 4K export requires Pro plan or higher
- Business plan charges $20 per extra seat
- No dedicated desktop or mobile apps listed
Luma AI (Genie)
- Generates video, image, audio and text in one platform
- Includes third-party models alongside Luma's own
- Commercial use included from the Plus plan
- Team plan includes SSO and shared credits
- Pricing page lists no free plan
- Paid plans start at $30/month, or $25/month billed yearly
- Team and Enterprise pricing requires contacting sales
- Only a web app is listed
More comparisons
Other options to consider
SS
Free, from $19/mo
S
AI avatar videos, dubbing and roleplay sessions for business training and comms
Avatar & Talking-Head VideoFree planAPI
D
DD
Free trial
D
AI avatar videos and real-time conversational digital humans for businesses
Avatar & Talking-Head VideoAPI
C
CC
Free, from $59/mo
C
AI avatar videos and interactive courses for corporate training teams
Avatar & Talking-Head VideoFree planAPI
R
RAI video, image and audio generation suite for creators, teams and developers
Free, from $12/mo
R
Free, from $12/mo
R
AI video, image and audio generation suite for creators, teams and developers
Video GeneratorsFree planAPI
A
Professional video editing with AI masking, text-based editing and color tools
From $22.99/mo
A
From $22.99/mo
A
Professional video editing with AI masking, text-based editing and color tools
Video Editing
V
VV
Freemium
Built from each vendor's public website; we haven't tested them hands-on. Editorial policy