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Noom vs Whoop

Pricing, features, platforms and who each one suits — side by side.

NNoomFrom $17.42/moVisit site
WWhoopFrom $16.58/moVisit site
VS
N

Choose Noom if…

  • you want to trial it before paying
  • you work on Web
  • you're in its core audience: adults trying to lose weight, glp-1 medication users
W

Choose Whoop if…

  • you want the lower entry price ($16.58/mo vs $17.42/mo)
  • you're in its core audience: athletes, fitness enthusiasts

Side by side

Feature Noom Whoop
Pricing modelFree trialPaid
Starting price$17.42/mo$16.58/mo
Free plan
Free trial
API
Open source
Human coaching—
Nutrition tracking—
Mental health exercises—
PlatformsWeb—
CategoryFitness & WellnessFitness & Wellness
CompanyNoomWHOOP
Based in——
Founded——
Part of——

Key features

N Noom

  • Psychology-based habit and behavior change program
  • Noom Body Scan included with Noom Weight
  • GLP-1 Companion tools for medication users
  • Compounded semaglutide and tirzepatide prescription programs
  • Microdose GLP-1 program with microhabits coaching
  • Help getting branded GLP-1s through insurance
  • FSA and HSA eligible GLP-1 programs

W Whoop

  • Wearable fitness and recovery tracking
  • Health and longevity insights on the Peak tier
  • ECG heart screening on the Life tier
  • Blood pressure insights on the Life tier
  • Prorated upgrades between membership tiers
  • 12-month or 24-month membership terms

Plans and prices

From each vendor's site. Prices change — confirm before buying.

Noom

Noom Weight (12 months)$209 ($17.42/mo)
Noom Weight (6 months)$179 ($29.83/mo)
Noom Weight (4 months)$169 ($42.25/mo)
Microdose GLP-1RxFrom $79, then about $179/mo
GLP-1RxFrom $129, then $249–$279/mo
GLP-1Rx PlusFrom $149, then $299/mo

Whoop

WHOOP One$199/year
WHOOP Peak$239/year
WHOOP Life$359/year

Strengths and limitations

Noom

  • 7-day trial for Noom Weight
  • 12-month plan works out to $17.42/mo
  • GLP-1 programs include the medication in the price
  • GLP-1 programs are FSA and HSA eligible
  • Prices differ across Noom's own pages
  • Compounded GLP-1s have not been reviewed by the FDA
  • Medication programs cost much more than the base plan

Whoop

  • Three tiers, priced from $199 to $359 a year in the US
  • Upgrades are prorated
  • The Life tier adds ECG and blood pressure insights
  • The full year is charged up front
  • Prices differ by country
  • No free plan is listed

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Built from each vendor's public website; we haven't tested them hands-on. Editorial policy