L
LSmartling vs Zapier
Pricing, features, platforms and who each one suits — side by side.
S
Choose Smartling if…
- you're in its core audience: enterprise localization teams, software developers
Z
Choose Zapier if…
- you're in its core audience: small and medium businesses, operations and revops teams
Side by side
Feature Smartling Zapier
Pricing modelFreemiumFreemium
Starting price—$19.99/mo
Free plan
Free trial
API
Open source
Trains AI on your contentYes, unless you opt outNo
Data retentionKept as long as necessary for the purpose collected; may retain for business or legal reasonsCustom data retention available (Enterprise); default period not stated
Security and complianceSOC 2 Type II, ISO 27001, HIPAA, GDPR, ISO 42001, PCI DSSSOC 2 Type II, SOC 3, GDPR, CCPA
GitHub stars—634
Glossaries—
Translation memory—
AI quality scoring—
Human translation—
Repo & design integrations—
PlatformsWeb, APIWeb, API
CategoryTranslationWorkflow Automation
CompanySmartling, Inc.Zapier, Inc.
Based inUnited StatesUnited States
Founded2009—
Part of——
Key features
S Smartling
- Translation management system with customizable workflows
- 50+ connectors for CMS, CRM, code repos and design tools
- LQA Agent scoring AI translations with MQM
- Auto Select LLM chooses a model per language pair
- Website translation proxy (Global Delivery Network)
- CAT tool with visual context and translation memory
- Open APIs, SDKs and CI/CD integration
- Professional translation from 4,000+ linguists
Z
- Trigger-based Zap workflows across 9,000+ apps
- Zapier MCP connecting AI tools to 66,000+ actions
- Zapier SDK for AI coding agents
- Tables for storing workflow data
- Forms that trigger workflows
- AI agents and customer chatbots
- Self-healing Zaps with AI manager agent (early access)
- Audit logs, SSO, SCIM and action restrictions
Plans and prices
From each vendor's site. Prices change — confirm before buying.
Smartling
CoreFree to start
EnterpriseCustom
Machine TranslationFrom $0.0075/word
AI TranslationFrom $0.06/word
AI Human TranslationFrom $0.12/word
Human TranslationFrom $0.20/word
Zapier
Free$0/month
ProfessionalStarting from $19.99/month
TeamStarting from $69/month
EnterpriseContact for pricing
Strengths and limitations
Smartling
- Core plan is free to start
- Per-word rates published, from $0.0075/word for machine translation
- Customers can export translation memory (TMX) and content (XLIFF)
- Lists SOC 2, ISO/IEC 42001, HIPAA and GDPR compliance
- Enterprise plan pricing is not published
- Core plan keeps translation memory for only 180 days
- Some connectors require a higher tier or an add-on
Zapier
- Free plan with 100 tasks per month and unlimited Zaps
- Connects to 9,000+ apps
- SOC 2 Type II, SOC 3, GDPR and CCPA compliance
- Yearly billing saves 33%
- Free plan limited to two-step Zaps and 15-minute polling
- Live chat support starts at the Professional 2,000-task tier
- Prices scale with task volume
- Next Gen Zaps are still in early access
More comparisons
Other options to consider
LL
From $149/mo
G
GG
Free
G
Translate text, documents, websites, speech and camera images across languages
TranslationFree plan
D
DD
Freemium
D
AI translation for text, documents and voice, for individuals and businesses
TranslationFree planAPI
M
Text, speech and document translation apps and API for people and businesses
Freemium
M
Freemium
M
Text, speech and document translation apps and API for people and businesses
TranslationFree planAPI
C
CC
Freemium
C
Localization platform for translating software, apps, games, websites and docs
TranslationFree planAPI
P
PP
From $27/mo
P
Translation management and localization platform for teams, developers and LSPs
TranslationAPI
Built from each vendor's public website; we haven't tested them hands-on. Editorial policy