N
NWorkato vs Zapier
Pricing, features, platforms and who each one suits — side by side.
W
Choose Workato if…
- you're in its core audience: enterprise it teams, integration and automation architects
Z
Choose Zapier if…
- you want the lower entry price ($19.99/mo vs $100/mo)
- you're in its core audience: small and medium businesses, operations and revops teams
Side by side
Feature Workato Zapier
Pricing modelFreemiumFreemium
Starting price$100/mo$19.99/mo
Free plan
Free trial
API
Open source
Trains AI on your content—No
Data retentionAudit logs retained for configurable 90 daysCustom data retention available (Enterprise); default period not stated
Security and complianceISO 27001, ISO 42001, HIPAA, PCI DSSSOC 2 Type II, SOC 3, GDPR, CCPA
GitHub stars—634
MCP server
AI agent builder
Prompt-to-workflow
Desktop RPA—
Custom connectors
Embedded integrations
PlatformsWebWeb, API
CategoryWorkflow AutomationWorkflow Automation
CompanyWorkato, Inc.Zapier, Inc.
Based inUnited StatesUnited States
Founded——
Part of——
Key features
W Workato
- Connectivity to 17,000+ apps, APIs, databases and MCP servers
- Agent Studio for building and orchestrating multi-agent solutions
- Centralized AI governance, policy, approvals and cost controls
- AI gateway with routing across open and closed models
- API management and Enterprise MCP servers
- Intelligent document processing and RPA
- Embedded iPaaS for integrations inside your product
- AIRO assistant for building and troubleshooting automations
Z
- Trigger-based Zap workflows across 9,000+ apps
- Zapier MCP connecting AI tools to 66,000+ actions
- Zapier SDK for AI coding agents
- Tables for storing workflow data
- Forms that trigger workflows
- AI agents and customer chatbots
- Self-healing Zaps with AI manager agent (early access)
- Audit logs, SSO, SCIM and action restrictions
Plans and prices
From each vendor's site. Prices change — confirm before buying.
Workato
Free$0
Pro$100
EnterpriseCustom
Zapier
Free$0/month
ProfessionalStarting from $19.99/month
TeamStarting from $69/month
EnterpriseContact for pricing
Strengths and limitations
Workato
- Free plan includes 50,000 one-time credits
- Free and Pro share the same core platform capabilities
- Single credit model covers workflows, API calls, data and agents
- Enterprise customers can pick extra data hosting regions
- Pro plan is limited to 3 users per workspace
- Platform API access and SSO are Enterprise-only
- Enterprise pricing is not published
- Pro plan data is hosted only in the United States
Zapier
- Free plan with 100 tasks per month and unlimited Zaps
- Connects to 9,000+ apps
- SOC 2 Type II, SOC 3, GDPR and CCPA compliance
- Yearly billing saves 33%
- Free plan limited to two-step Zaps and 15-minute polling
- Live chat support starts at the Professional 2,000-task tier
- Prices scale with task volume
- Next Gen Zaps are still in early access
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