O
O11x.ai vs Clay
Pricing, features, platforms and who each one suits — side by side.
1
Choose 11x.ai if…
- you work on Slack
- you're in its core audience: b2b sales teams, sdrs and bdrs
C
Choose Clay if…
- you want a free plan to start with
- you're in its core audience: gtm engineers, sales operations teams
Side by side
Feature 11x.ai Clay
Pricing modelContact for pricingFreemium
Starting price—$54/mo
Free plan
Free trial
API
Open source
Data retentionKept as long as potentially useful or legally needed, then securely deletedKept as long as necessary for purposes; no longer than user has an account
Security and complianceSOC 2 Type II, GDPR, CCPA—
Updates, last 90 days—8
Outreach sequences
Contact database—
Built-in dialer—
MCP server—
PlatformsWeb, API, SlackWeb, API
CategorySales Assistants & CRMLead Generation
Company11x AI Inc.Clay Labs Inc
Based inUnited StatesUnited States
Founded—2017
Part of——
Key features
1 11x.ai
- AI voice agents for inbound calls, callbacks and upsells
- Chat agents that qualify website visitors without forms
- Multi-channel sequences across email, social, SMS and WhatsApp
- Deep prospect research and AI-personalized outreach
- Real-time company and lead database
- Website visitor de-anonymization and tracking
- Intelligent lead routing and automated meeting booking
- CRM integrations with HubSpot, Salesforce and Pipedrive
C Clay
- Data marketplace with 200+ data and AI providers
- Waterfall enrichment across multiple data providers
- Claygent AI agent for web research
- Job change, promotion and intent signal tracking
- Visual canvas for building GTM workflows
- Native email sequencer
- Ad audience sync to LinkedIn, Meta and Google
- API, CLI and coding-agent plugin
Plans and prices
From each vendor's site. Prices change — confirm before buying.
11x.ai
Contact for pricing. Plan details aren't published.
Clay
FreeFree
LaunchFrom $54/mo billed annually ($60/mo monthly)
Strengths and limitations
11x.ai
- Covers inbound, outbound and expansion in one platform
- Supports voice, chat, email, social, SMS and WhatsApp
- Integrates with HubSpot, Salesforce, Pipedrive, Slack and G2
- Deliverability is managed in-house across channels
- No public pricing; access is through a sales demo
- No free plan or trial listed
Clay
- Free plan with 500 actions/mo and unlimited seats
- One contract for data from 200+ providers
- 14-day trial with no credit card required
- API and CLI for building programmatically
- Free plan limited to 200 rows per table
- Usage-based actions and data credits make costs vary
- No mobile apps listed
More comparisons
Other options to consider
OO
Contact
O
AI agents for sales teams covering prospecting, deals, coaching and forecasts
Sales Assistants & CRMAPI
A
AA
From $600/mo
A
Sales platform with AI agents, B2B data, sequences and a parallel dialer
Sales Assistants & CRM
C
CC
From $24/mo
C
GTM AI platform with workflows, agents and chat for sales and marketing teams
Sales Assistants & CRMAPI
G
GG
Contact
G
Revenue AI platform that captures sales interactions and automates follow-up
Sales Assistants & CRM
S
SS
Contact
S
Revenue platform that turns buyer signals into prioritized actions for sales teams
Sales Assistants & CRM
S
SS
Contact
S
AI voice, SMS and email agents that automate sales and customer service calls
Sales Assistants & CRMAPI
Built from each vendor's public website; we haven't tested them hands-on. Editorial policy