A
AClay vs Veridion
Pricing, features, platforms and who each one suits — side by side.
C
Choose Clay if…
- you want a free plan to start with
- you're in its core audience: gtm engineers, sales operations teams
V
Choose Veridion if…
- you're in its core audience: insurance and risk teams, procurement and supply chain teams
Side by side
Feature Clay Veridion
Pricing modelFreemiumContact for pricing
Starting price$54/mo—
Free plan
Free trial
API
Open source
Data retentionKept as long as necessary for purposes; no longer than user has an accountKept as long as needed for purposes; then deleted or restricted
Security and compliance—GDPR
Updates, last 90 days8—
Waterfall enrichment—
Intent & job-change signals—
Built-in sequences—
MCP server—
PlatformsWeb, APIWeb, API
CategoryLead GenerationData Analysis & BI
CompanyClay Labs IncSoleadify Inc.
Based inUnited StatesUnited States
Founded20172019
Part of——
Key features
C Clay
- Data marketplace with 200+ data and AI providers
- Waterfall enrichment across multiple data providers
- Claygent AI agent for web research
- Job change, promotion and intent signal tracking
- Visual canvas for building GTM workflows
- Native email sequencer
- Ad audience sync to LinkedIn, Meta and Google
- API, CLI and coding-agent plugin
V Veridion
- Company graph covering 693M companies in 250 countries
- Up to 461 attributes per company
- Match & Enrich API for company records
- Continuous change detection and monitoring
- Linked legal entities, locations and corporate hierarchies
- Source-traceable data points
- Delivery via API, batch, warehouse or marketplace
- MCP server and API Playground for developers
Plans and prices
From each vendor's site. Prices change — confirm before buying.
Clay
FreeFree
LaunchFrom $54/mo billed annually ($60/mo monthly)
Veridion
Data FoundationsCustom
Company IntelligenceCustom
Strategic ProgramCustom
Strengths and limitations
Clay
- Free plan with 500 actions/mo and unlimited seats
- One contract for data from 200+ providers
- 14-day trial with no credit card required
- API and CLI for building programmatically
- Free plan limited to 200 rows per table
- Usage-based actions and data credits make costs vary
- No mobile apps listed
Veridion
- Covers 693M companies in 250 countries, including private and long-tail firms
- Continuous refresh instead of quarterly snapshots
- Same company object returned in the UI and the API
- Several delivery options: API, batch, warehouse, marketplace
- No published prices; every engagement is scoped with sales
- Entry package refreshes only quarterly and is capped at 50M entities
- Onboarding typically takes 8–12 weeks to reach production
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Built from each vendor's public website; we haven't tested them hands-on. Editorial policy