Amazon Transcribe vs Rep AI

Pricing, features, platforms and who each one suits — side by side.

Amazon Transcribe

Managed speech-to-text service on AWS for batch and streaming audio

FreemiumVisit site

Rep AI

AI sales and support agents for online stores on Shopify and WooCommerce

From $12/moVisit site

Choose Amazon Transcribe if…

you want a free plan to start with
you need an API to build on
you're in its core audience: developers building on aws, contact center teams

Choose Rep AI if…

you're in its core audience: ecommerce merchants, customer support teams

Side by side

FeatureA

Amazon TranscribeR

Rep AI

Pricing modelFreemiumFree trial

Starting price—$12/mo

Free plan

Free trial

API

Open source

Data retention—Deleted when no longer required for original purpose, unless legally justified to retain

Speaker labels—

File upload—

PlatformsWeb, APIWeb

CategoryTranscriptionCustomer Support

CompanyAmazon Web Services, Inc.Rep AI Technologies Inc.

Based inUnited States—

Founded—2021

Part ofAmazon.com, Inc.—

Key features

A Amazon Transcribe

Batch and real-time streaming transcription
Speaker diarization and automatic language identification
Custom vocabularies and custom language models
Automatic redaction of sensitive information
Call Analytics with sentiment and generative summaries
Toxicity detection and content moderation
HIPAA-eligible medical transcription
Features available in 100+ languages

R Rep AI

Natural-language product search, comparisons and checkout inside chat
Buying-signal detection for hesitation, comparisons and abandoned carts
Automated order tracking, cancellations, address changes and returns
Rep Inbox helpdesk with AI ticket summaries and routing rules
Handoff to human agents with full conversation history
Insights on unanswered questions, drop-off reasons and competitor mentions
Klaviyo sync for conversation-based segmentation
MCP server for reviewing store data and approving AI answer edits

Plans and prices

From each vendor's site. Prices change — confirm before buying.

Amazon Transcribe

Free TierFree

Standard Batch$0.006/min (US East example)

Standard Streaming$0.01/min (US East example)

Call Analytics (post-call)$0.03/min first 250K min; $0.0186 next 750K; $0.0138 next 4M

Generative call summarization$0.0024/min (Tier 1)

Content redaction$0.0024/min (Tier 1)

Rep AI

SalesFrom $12/month

SupportFrom $49/month

ConciergeFrom $130/month

EnterpriseCustom

AI channels add-on$0.75 per AI-resolved conversation

Rep Inbox add-onFrom $8/month for 50 tickets, plus $20 per agent per month

Strengths and limitations

Amazon Transcribe

Free tier with 60 minutes a month for 12 months
Billed per second with no minimum charge
Volume tiers lower the per-minute cost at scale
Features available in more than 100 languages

Prices vary by region and the page gives some only as examples
Redaction and custom language models are not in the free tier
Requires an AWS account and some developer setup

Rep AI

14-day free trial on every plan with no credit card required
No annual commitment, and yearly billing is 20% less than monthly
Hands conversations to Gorgias, Zendesk, Kustomer, Freshdesk or Richpanel without custom development
MCP server is read-only by default, and edits need approval before going live

No permanent free plan is listed
Email, Instagram, Facebook Messenger and WhatsApp AI cost $0.75 per resolved conversation
Overage is on by default for new subscribers, at $1.20 per resolution
Vendor pages disagree on the Sales starting price: $12 on pricing, $99 on the home page