C
CData enrichment, AI research agents and GTM workflows for sales and marketing teams
Free, from $54/mo
Apollo.io vs Copy.ai
Pricing, features, platforms and who each one suits — side by side.
A
Choose Apollo.io if…
- you want a free plan to start with
- you work on Chrome
- you're in its core audience: sales development reps, account executives
C
Choose Copy.ai if…
- you're in its core audience: sales teams, marketing teams
Side by side
Feature Apollo.io Copy.ai
Pricing modelFreemiumPaid
Starting price—$24/mo
Free plan
Free trial
API
Open source
Trains AI on your contentYes—
Security and complianceSOC 2 Type II, ISO 27001, GDPR, CCPASOC 2
Own contact database—
Waterfall enrichment—
Phone numbers—
Intent & job-change signals—
Built-in sequences—
MCP server—
PlatformsWeb, Chrome, APIWeb
CategoryLead GenerationSales Assistants & CRM
CompanyZenLeads, Inc. d/b/a Apollo.ioCopyAI, Inc.
Based inUnited StatesUnited States
Founded2015—
Part of——
Key features
A Apollo.io
- B2B database of 240M+ contacts and 30M+ accounts
- AI agents that research accounts and prioritize leads
- Email sequencing and outreach automation
- Parallel dialer for phone prospecting
- Waterfall enrichment for more complete records
- Domain warming, inbox rotation and reputation monitoring
- Chrome extension for finding emails and phone numbers
- 200+ integrations, plus an MCP server
C Copy.ai
- AI workflows that run sales and marketing processes
- AI agents with decision-making guardrails
- Tables that bring data sources into one queryable place
- Chat interface with OpenAI, Anthropic and Gemini models
- Infobase for central company knowledge
- Brand Voice for consistent tone
- Over 2,000 integrations including Salesforce and HubSpot
- SOC 2, GDPR and SSO support
Plans and prices
From each vendor's site. Prices change — confirm before buying.
Apollo.io
FreeFree
BasicNot published
ProfessionalNot published
CustomCustom
Copy.ai
Chat$29/mo, or $24/mo billed yearly ($288/yr)
Growth$1,000/mo billed annually ($12,000/yr)
Expansion$2,000/mo billed annually ($24,000/yr)
Scale$3,000/mo billed annually ($36,000/yr)
EnterpriseCustom
Strengths and limitations
Apollo.io
- Free plan with no time limit
- Large built-in B2B contact database
- Works inside your CRM, Gmail and browser
- Monthly billing can be cancelled anytime
- Plan prices are not shown on the pricing page
- API access is listed only on the Custom plan
- Free plan sends email campaigns only through connected Gmail accounts
- Unused credits expire at the end of each billing cycle
Copy.ai
- Chat plan includes 5 seats from $24/mo billed yearly
- Works with models from several providers (OpenAI, Anthropic, Gemini)
- Over 2,000 integrations listed
- SOC 2 and GDPR compliance listed
- No free plan listed on the pricing page
- Workflow plans start at $1,000/mo billed annually
- API access is only listed for the Enterprise plan
More comparisons
Other options to consider
CC
Free, from $54/mo
C
Data enrichment, AI research agents and GTM workflows for sales and marketing teams
Lead GenerationFree planAPI
B
BB
Free, from $10/mo
B
Scrape, enrich and qualify sales leads with AI for go-to-market teams
Lead GenerationFree plan
O
OO
Contact
O
AI agents for sales teams covering prospecting, deals, coaching and forecasts
Sales Assistants & CRMAPI
A
AA
From $600/mo
A
Sales platform with AI agents, B2B data, sequences and a parallel dialer
Sales Assistants & CRM
1
11
Contact
1
AI sales agents for outbound prospecting, inbound qualification and expansion
Sales Assistants & CRMAPI
G
GG
Contact
G
Revenue AI platform that captures sales interactions and automates follow-up
Sales Assistants & CRM
Built from each vendor's public website; we haven't tested them hands-on. Editorial policy