A
AClay vs Microsoft Power Automate
Pricing, features, platforms and who each one suits — side by side.
C
Choose Clay if…
- you want a free plan to start with
- you need an API to build on
- you're in its core audience: gtm engineers, sales operations teams
M
Choose Microsoft Power Automate if…
- you want the lower entry price ($15/mo vs $54/mo)
- you work on Windows
- you're in its core audience: enterprise it and automation teams, microsoft 365 organizations
Side by side
Feature Clay Microsoft Power Automate
Pricing modelFreemiumFree trial
Starting price$54/mo$15/mo
Free plan
Free trial
API
Open source
Data retentionKept as long as necessary for purposes; no longer than user has an account—
Security and compliance—GDPR
Updates, last 90 days8—
Waterfall enrichment—
Intent & job-change signals—
Built-in sequences—
MCP server—
PlatformsWeb, APIWeb, Windows
CategoryLead GenerationWorkflow Automation
Rank in its category—#3 of 9
CompanyClay Labs IncMicrosoft Corporation
Based inUnited StatesUnited States
Founded2017—
Part of——
What you'd pay
The cheapest plan that fits, per month, billed yearly where the plan offers it.
| Team size | Clay | Microsoft Power Automate |
|---|---|---|
| 1 person | $54 Launch | $15 Power Automate Premium |
| 5 people | $54 Launch | $75 Power Automate Premium |
| 20 people | $54 Launch | $150 Power Automate Process |
Work it out for your team
- Microsoft Power AutomatePower Automate Premium$15/mo
- ClayLaunch$54/mo
The cheapest paid plan with a published price that fits. Custom and sales-quoted plans aren't included.
Key features
C Clay
- Data marketplace with 200+ data and AI providers
- Waterfall enrichment across multiple data providers
- Claygent AI agent for web research
- Job change, promotion and intent signal tracking
- Visual canvas for building GTM workflows
- Native email sequencer
- Ad audience sync to LinkedIn, Meta and Google
- API, CLI and coding-agent plugin
M Microsoft Power Automate
- Cloud flows for digital process automation
- Attended and unattended desktop RPA
- Natural-language flow authoring with Copilot
- More than 1,400 prebuilt connectors plus custom connectors
- Process and task mining with AI recommendations
- AI document and image processing
- Hosted RPA on Microsoft-managed virtual machines
- Managed Environments and data loss prevention controls
Plans and prices
From each vendor's site. Prices change — confirm before buying.
Clay
FreeFree
LaunchFrom $54/mo billed annually ($60/mo monthly)
Microsoft Power Automate
Free trialFree
Power Automate Premium$15.00 user/month, paid yearly
Power Automate Process$150.00 bot/month, paid yearly
Power Automate Hosted Process$215.00 bot/month, paid yearly
Process Mining add-on$5,000.00 tenant/month, paid yearly
Strengths and limitations
Clay
- Free plan with 500 actions/mo and unlimited seats
- One contract for data from 200+ providers
- 14-day trial with no credit card required
- API and CLI for building programmatically
- Free plan limited to 200 rows per table
- Usage-based actions and data credits make costs vary
- No mobile apps listed
Microsoft Power Automate
- 30-day free trial includes premium features
- More than 1,400 prebuilt connectors
- Works inside Teams, Excel, SharePoint and OneDrive
- Covers cloud, desktop RPA and process mining in one product
- Listed prices are billed yearly
- Not available on-premises; cloud service only
- Desktop app is Windows 10 and 11 only
- Process Mining add-on costs $5,000 per tenant per month
More comparisons
Other options to consider
AA
Freemium
B
BB
Free, from $10/mo
B
Scrape, enrich and qualify sales leads with AI for go-to-market teams
Lead GenerationFree plan
C
CC
From $24/mo
C
GTM AI platform with workflows, agents and chat for sales and marketing teams
Sales Assistants & CRMAPI
O
OO
Contact
O
AI agents for sales teams covering prospecting, deals, coaching and forecasts
Sales Assistants & CRMAPI
A
AA
From $600/mo
A
Sales platform with AI agents, B2B data, sequences and a parallel dialer
Sales Assistants & CRM
1
11
Contact
1
AI sales agents for outbound prospecting, inbound qualification and expansion
Sales Assistants & CRMAPI
Facts from each vendor's public pages, prices checked Oct 26, 2026. Editorial policy