C
CData enrichment, AI research agents and GTM workflows for sales and marketing teams
Free, from $54/mo
Apollo.io vs Lofty
Pricing, features, platforms and who each one suits — side by side.
A
Choose Apollo.io if…
- you want a free plan to start with
- you work on Chrome
- you're in its core audience: sales development reps, account executives
L
Choose Lofty if…
- you work on iOS, Android
- you're in its core audience: real estate agents, real estate teams
Side by side
Feature Apollo.io Lofty
Pricing modelFreemiumContact for pricing
Starting price——
Free plan
Free trial
API
Open source
Trains AI on your contentYes—
Security and complianceSOC 2 Type II, ISO 27001, GDPR, CCPAISO 27001, SOC 2
Own contact database—
Waterfall enrichment—
Phone numbers—
Intent & job-change signals—
Built-in sequences—
MCP server—
PlatformsWeb, Chrome, APIWeb, iOS, Android
CategoryLead GenerationReal Estate & Construction
CompanyZenLeads, Inc. d/b/a Apollo.ioLofty Inc.
Based inUnited StatesUnited States
Founded2015—
Part of——
Key features
A Apollo.io
- B2B database of 240M+ contacts and 30M+ accounts
- AI agents that research accounts and prioritize leads
- Email sequencing and outreach automation
- Parallel dialer for phone prospecting
- Waterfall enrichment for more complete records
- Domain warming, inbox rotation and reputation monitoring
- Chrome extension for finding emails and phone numbers
- 200+ integrations, plus an MCP server
L
- AI-powered real estate CRM with unlimited contacts
- SEO-optimized, customizable IDX websites with home search
- Smart Plans multi-step nurture across email, text, calls, mail
- Cowork AI agent for one-off and scheduled CRM tasks
- Sales, Social and Homeowner AI agents as add-ons
- Managed ads on Google, Facebook, Microsoft and ChatGPT
- Power Dialer and mass texting
- MCP Server and CLI access for your own AI agents
Plans and prices
From each vendor's site. Prices change — confirm before buying.
Apollo.io
FreeFree
BasicNot published
ProfessionalNot published
CustomCustom
Lofty
Lofty AgentCustom
Lofty TeamCustom
Lofty BrokerCustom
Lofty EnterpriseCustom
Strengths and limitations
Apollo.io
- Free plan with no time limit
- Large built-in B2B contact database
- Works inside your CRM, Gmail and browser
- Monthly billing can be cancelled anytime
- Plan prices are not shown on the pricing page
- API access is listed only on the Custom plan
- Free plan sends email campaigns only through connected Gmail accounts
- Unused credits expire at the end of each billing cycle
Lofty
- Combines CRM, IDX website, dialer and marketing in one platform
- Over 33 lead generation methods offered
- Mobile app plus a separate Closely home search app for clients
- Phone and email support seven days a week and over 50 live training sessions a week
- No public pricing; every plan requires a quote
- No free trial, only a demo
- AI agents and Power Dialer are paid add-ons
- Ad campaigns require a 15–20% management fee
More comparisons
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B
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B
Scrape, enrich and qualify sales leads with AI for go-to-market teams
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O
OO
Contact
O
AI agents for sales teams covering prospecting, deals, coaching and forecasts
Sales Assistants & CRMAPI
A
AA
From $600/mo
A
Sales platform with AI agents, B2B data, sequences and a parallel dialer
Sales Assistants & CRM
1
11
Contact
1
AI sales agents for outbound prospecting, inbound qualification and expansion
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C
CC
From $24/mo
C
GTM AI platform with workflows, agents and chat for sales and marketing teams
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Built from each vendor's public website; we haven't tested them hands-on. Editorial policy