C
CData enrichment, AI research agents and GTM workflows for sales and marketing teams
Free, from $54/mo
Apollo.io vs Salesloft
Pricing, features, platforms and who each one suits — side by side.
A
Choose Apollo.io if…
- you want a free plan to start with
- you need an API to build on
- you work on Chrome
- you're in its core audience: sales development reps, account executives
S
Choose Salesloft if…
- you're in its core audience: sales development reps, account executives
Side by side
Feature Apollo.io Salesloft
Pricing modelFreemiumContact for pricing
Starting price——
Free plan
Free trial
API
Open source
Trains AI on your contentYes—
Security and complianceSOC 2 Type II, ISO 27001, GDPR, CCPA—
Own contact database—
Waterfall enrichment—
Phone numbers—
Intent & job-change signals—
Built-in sequences—
MCP server—
PlatformsWeb, Chrome, APIWeb
CategoryLead GenerationSales Assistants & CRM
CompanyZenLeads, Inc. d/b/a Apollo.ioSalesloft, Inc.
Based inUnited StatesUnited States
Founded2015—
Part of——
Key features
A Apollo.io
- B2B database of 240M+ contacts and 30M+ accounts
- AI agents that research accounts and prioritize leads
- Email sequencing and outreach automation
- Parallel dialer for phone prospecting
- Waterfall enrichment for more complete records
- Domain warming, inbox rotation and reputation monitoring
- Chrome extension for finding emails and phone numbers
- 200+ integrations, plus an MCP server
S Salesloft
- Signals layer that unifies revenue data across your stack
- AI agents that trigger deal plays and prepare for meetings
- Cadence for building and nurturing pipeline
- Conversation Intelligence for buyer and seller insights
- Deals module for managing and closing opportunities
- Rhythm for prioritizing seller workflows
- Clari Forecast and Inspect for forecasting and pipeline visibility
- Querying through MCP and partner integrations
Plans and prices
From each vendor's site. Prices change — confirm before buying.
Apollo.io
FreeFree
BasicNot published
ProfessionalNot published
CustomCustom
Salesloft
Contact for pricing. Plan details aren't published.
Strengths and limitations
Apollo.io
- Free plan with no time limit
- Large built-in B2B contact database
- Works inside your CRM, Gmail and browser
- Monthly billing can be cancelled anytime
- Plan prices are not shown on the pricing page
- API access is listed only on the Custom plan
- Free plan sends email campaigns only through connected Gmail accounts
- Unused credits expire at the end of each billing cycle
Salesloft
- Covers prospecting, deal management and forecasting in one platform
- AI agents act on prioritized signals
- Consulting services offered for implementation and onboarding
- Daily office hours and customer education resources
- No public pricing; you have to contact sales
- No free trial or free plan listed
- Separate logins listed for Clari Forecast, Conversations, Drift and Groove
More comparisons
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O
OO
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A
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A
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1
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Contact
1
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C
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GTM AI platform with workflows, agents and chat for sales and marketing teams
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Built from each vendor's public website; we haven't tested them hands-on. Editorial policy