Lofty vs Outreach

Pricing, features, platforms and who each one suits — side by side.

Lofty

Real estate CRM with IDX websites, lead generation and built-in AI agents

Contact for pricingVisit site

Outreach

AI agents for sales teams covering prospecting, deals, coaching and forecasts

Contact for pricingVisit site

Choose Lofty if…

you work on iOS, Android
you're in its core audience: real estate agents, real estate teams

Choose Outreach if…

you work on Slack
you're in its core audience: sales development reps, account executives

Side by side

FeatureL

LoftyO

Outreach

Pricing modelContact for pricingContact for pricing

Starting price——

Free plan

Free trial

API

Open source

Security and complianceISO 27001, SOC 2SOC 2 Type II, ISO 27001, ISO 27701, ISO 42001, HIPAA

MLS/IDX integration—

CRM integration—

PlatformsWeb, iOS, AndroidWeb, Slack, API

CategoryReal Estate & ConstructionSales Assistants & CRM

CompanyLofty Inc.Outreach Corporation

Based inUnited StatesUnited States

Founded—2014

Part of——

Key features

L Lofty

AI-powered real estate CRM with unlimited contacts
SEO-optimized, customizable IDX websites with home search
Smart Plans multi-step nurture across email, text, calls, mail
Cowork AI agent for one-off and scheduled CRM tasks
Sales, Social and Homeowner AI agents as add-ons
Managed ads on Google, Facebook, Microsoft and ChatGPT
Power Dialer and mass texting
MCP Server and CLI access for your own AI agents

O Outreach

Research and personalization agents for prospecting
Multi-channel engagement sequences
Meeting prep briefs and AI meeting summaries
Real-time transcription and live coaching cards
Deal health scoring and risk alerts
AI forecast projection and scenario planning
Integrated dialer (Outreach Voice)
MCP server and client support

Plans and prices

From each vendor's site. Prices change — confirm before buying.

Lofty

Lofty AgentCustom

Lofty TeamCustom

Lofty BrokerCustom

Lofty EnterpriseCustom

Outreach

Amplify EssentialsCustom

Amplify CoreCustom

Amplify PlusCustom

Amplify ProCustom

Strengths and limitations

Lofty

Combines CRM, IDX website, dialer and marketing in one platform
Over 33 lead generation methods offered
Mobile app plus a separate Closely home search app for clients
Phone and email support seven days a week and over 50 live training sessions a week

No public pricing; every plan requires a quote
No free trial, only a demo
AI agents and Power Dialer are paid add-ons
Ad campaigns require a 15–20% management fee

Outreach

Combines engagement, conversation intelligence, deal management and forecasting in one platform
Integrates with Zoom, Teams, Google Meet, Webex and Slack
Mobile app included in all listed packages
Extra AI credit packs can be bought at any time