A
AClay vs Smartsheet
Pricing, features, platforms and who each one suits — side by side.
C
Choose Clay if…
- you want a free plan to start with
- you're in its core audience: gtm engineers, sales operations teams
S
Choose Smartsheet if…
- you want the lower entry price ($9/mo vs $54/mo)
- you work on iOS, Android, Slack
- you're in its core audience: project managers and pmos, it teams
Side by side
Feature Clay Smartsheet
Pricing modelFreemiumFree trial
Starting price$54/mo$9/mo
Free plan
Free trial
API
Open source
Data retentionKept as long as necessary for purposes; no longer than user has an account—
Security and compliance—SOC 2, ISO 27001, GDPR, FedRAMP, HIPAA
Updates, last 90 days8—
Waterfall enrichment—
Intent & job-change signals—
Built-in sequences—
MCP server
PlatformsWeb, APIWeb, iOS, Android, Slack
CategoryLead GenerationWorkflow Automation
CompanyClay Labs IncSmartsheet Inc.
Based inUnited StatesUnited States
Founded20172005
Part of——
Key features
C Clay
- Data marketplace with 200+ data and AI providers
- Waterfall enrichment across multiple data providers
- Claygent AI agent for web research
- Job change, promotion and intent signal tracking
- Visual canvas for building GTM workflows
- Native email sequencer
- Ad audience sync to LinkedIn, Meta and Google
- API, CLI and coding-agent plugin
S Smartsheet
- Gantt, grid, board, calendar and timeline views
- Dashboards, reports and forms
- Automated approvals, reminders and update requests
- AI dashboard builder and formula generation
- Connect data to Claude, ChatGPT, Copilot and Gemini
- Workload tracking and resource planning
- Portfolio management and scenario planning
- Integrations with Microsoft 365, Google Workspace and Slack
Plans and prices
From each vendor's site. Prices change — confirm before buying.
Clay
FreeFree
LaunchFrom $54/mo billed annually ($60/mo monthly)
Smartsheet
Pro$9 per member/mo billed yearly ($12 billed monthly)
Business$19 per member/mo billed yearly ($24 billed monthly)
EnterpriseCustom
Advanced Work ManagementCustom
Strengths and limitations
Clay
- Free plan with 500 actions/mo and unlimited seats
- One contract for data from 200+ providers
- 14-day trial with no credit card required
- API and CLI for building programmatically
- Free plan limited to 200 rows per table
- Usage-based actions and data credits make costs vary
- No mobile apps listed
Smartsheet
- Unlimited free Contributors on the Pro plan
- AI tools included on every plan
- Mobile apps for Android and iOS
- Nearly 100 integrations, plus connections to major AI assistants
- Pro plan caps automations at 250 per month and allows at most 10 Members
- API access and external AI connections require Business or higher
- Many advanced features are paid add-ons
- Enterprise plans have no published prices
More comparisons
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Built from each vendor's public website; we haven't tested them hands-on. Editorial policy