A
AClay vs Zapier
Pricing, features, platforms and who each one suits — side by side.
C
Choose Clay if…
- you're in its core audience: gtm engineers, sales operations teams
Z
Choose Zapier if…
- you want the lower entry price ($19.99/mo vs $54/mo)
- you're in its core audience: small and medium businesses, operations and revops teams
Side by side
Feature Clay Zapier
Pricing modelFreemiumFreemium
Starting price$54/mo$19.99/mo
Free plan
Free trial
API
Open source
Trains AI on your content—No
Data retentionKept as long as necessary for purposes; no longer than user has an accountCustom data retention available (Enterprise); default period not stated
Security and compliance—SOC 2 Type II, SOC 3, GDPR, CCPA
Updates, last 90 days8—
GitHub stars—634
Waterfall enrichment—
Intent & job-change signals—
Built-in sequences—
MCP server
PlatformsWeb, APIWeb, API
CategoryLead GenerationWorkflow Automation
CompanyClay Labs IncZapier, Inc.
Based inUnited StatesUnited States
Founded2017—
Part of——
Key features
C Clay
- Data marketplace with 200+ data and AI providers
- Waterfall enrichment across multiple data providers
- Claygent AI agent for web research
- Job change, promotion and intent signal tracking
- Visual canvas for building GTM workflows
- Native email sequencer
- Ad audience sync to LinkedIn, Meta and Google
- API, CLI and coding-agent plugin
Z
- Trigger-based Zap workflows across 9,000+ apps
- Zapier MCP connecting AI tools to 66,000+ actions
- Zapier SDK for AI coding agents
- Tables for storing workflow data
- Forms that trigger workflows
- AI agents and customer chatbots
- Self-healing Zaps with AI manager agent (early access)
- Audit logs, SSO, SCIM and action restrictions
Plans and prices
From each vendor's site. Prices change — confirm before buying.
Clay
FreeFree
LaunchFrom $54/mo billed annually ($60/mo monthly)
Zapier
Free$0/month
ProfessionalStarting from $19.99/month
TeamStarting from $69/month
EnterpriseContact for pricing
Strengths and limitations
Clay
- Free plan with 500 actions/mo and unlimited seats
- One contract for data from 200+ providers
- 14-day trial with no credit card required
- API and CLI for building programmatically
- Free plan limited to 200 rows per table
- Usage-based actions and data credits make costs vary
- No mobile apps listed
Zapier
- Free plan with 100 tasks per month and unlimited Zaps
- Connects to 9,000+ apps
- SOC 2 Type II, SOC 3, GDPR and CCPA compliance
- Yearly billing saves 33%
- Free plan limited to two-step Zaps and 15-minute polling
- Live chat support starts at the Professional 2,000-task tier
- Prices scale with task volume
- Next Gen Zaps are still in early access
More comparisons
Other options to consider
AA
Freemium
B
BB
Free, from $10/mo
B
Scrape, enrich and qualify sales leads with AI for go-to-market teams
Lead GenerationFree plan
C
CC
From $24/mo
C
GTM AI platform with workflows, agents and chat for sales and marketing teams
Sales Assistants & CRMAPI
O
OO
Contact
O
AI agents for sales teams covering prospecting, deals, coaching and forecasts
Sales Assistants & CRMAPI
A
AA
From $600/mo
A
Sales platform with AI agents, B2B data, sequences and a parallel dialer
Sales Assistants & CRM
1
11
Contact
1
AI sales agents for outbound prospecting, inbound qualification and expansion
Sales Assistants & CRMAPI
Built from each vendor's public website; we haven't tested them hands-on. Editorial policy