Z
ZNo-code workflow automation and AI agents across 9,000+ apps for businesses
Free, from $19.99/mo
Make vs Tray.io
Pricing, features, platforms and who each one suits — side by side.
M
Choose Make if…
- you want a free plan to start with
- you want the lower entry price ($9/mo vs $50/mo)
- you're in its core audience: operations teams, marketers
T
Choose Tray.io if…
- you want to trial it before paying
- you work on Slack
- you're in its core audience: enterprise it teams, revenue and marketing operations
Side by side
Feature Make Tray.io
Pricing modelFreemiumFree trial
Starting price$9/mo$50/mo
Free plan
Free trial
API
Open source
Data retentionLog data stored 30 days by default; longer on EnterpriseConfigurable log retention policies; 7-day logs on Pro and Team
Security and complianceGDPR, SOC 2 Type II, SOC 3, ISO 27001SOC 2 Type II, HIPAA, GDPR, CCPA
Updates, last 90 days—4
MCP server
AI agent builder
Custom code steps—
Prompt-to-workflow
Custom connectors
Embedded integrations—
PlatformsWeb, APIWeb, API, Slack
CategoryWorkflow AutomationWorkflow Automation
CompanyCelonis, Inc.Tray.ai, Inc.
Based inUnited StatesUnited States
Founded20152012
Part of——
Key features
M Make
- Visual drag-and-drop workflow builder
- 3,500+ app integrations plus custom apps
- Build automations by prompting with Maia
- MCP server for Claude, ChatGPT and Gemini
- AI agents with visible reasoning
- Custom JavaScript or Python code execution
- Make Grid observability across workflows
- 300+ Make API endpoints
T Tray.io
- 700+ connectors, plus connector development for any API
- Merlin no-code AI agent builder with guardrails and audit logs
- Agent Gateway exposing connectors as governed MCP tools
- Visual drag-and-drop builder with pre-built templates
- Claude Code and Codex plugins via Tray Headless
- One-command deployment of AI-built apps to managed runtime
- Per-app and per-team tracking of LLM and compute spend
- RBAC, audit trails and observability across workflows
Plans and prices
From each vendor's site. Prices change — confirm before buying.
Make
Free$0/mo
Core$9/mo (annual billing, 10,000 credits)
Pro$16/mo (annual billing, 10,000 credits)
Teams$29/mo (annual billing, 10,000 credits)
EnterpriseCustom
Tray.io
Tray HelixStarts at $50/mo
ProTalk to sales
TeamTalk to sales
EnterpriseTalk to sales
Strengths and limitations
Make
- Free plan with no time limit and no card required
- 3,500+ integrations plus custom apps for any API
- Paid plans start at $9/mo with annual billing
- GDPR compliant, SOC 2 Type II and SOC 3 certified
- Free plan limited to 2 active scenarios and 15-minute run intervals
- Code app and Make API not available on the Free plan
- Custom functions and on-prem agent are Enterprise-only
- AI Agents and AI Web Search are still in beta
Tray.io
- No per-user, per-connection or per-runtime fees
- Retries are not charged as Tasks
- Offers both a visual builder and a code-first path for coding assistants
- Lists SOC 1, SOC 2, HIPAA and GDPR compliance
- iPaaS plan prices are not published and require talking to sales
- SSO, HIPAA and regional hosting cost extra unless you're on Enterprise
- Pro plan limited to 3 workspaces and 7-day log retention
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