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NTray.io vs Zapier
Pricing, features, platforms and who each one suits — side by side.
T
Choose Tray.io if…
- you work on Slack
- you're in its core audience: enterprise it teams, revenue and marketing operations
Z
Choose Zapier if…
- you want a free plan to start with
- you want the lower entry price ($19.99/mo vs $50/mo)
- you're in its core audience: small and medium businesses, operations and revops teams
Side by side
Feature Tray.io Zapier
Pricing modelFree trialFreemium
Starting price$50/mo$19.99/mo
Free plan
Free trial
API
Open source
Trains AI on your content—No
Data retentionConfigurable log retention policies; 7-day logs on Pro and TeamCustom data retention available (Enterprise); default period not stated
Security and complianceSOC 2 Type II, HIPAA, GDPR, CCPASOC 2 Type II, SOC 3, GDPR, CCPA
Updates, last 90 days4—
GitHub stars—634
MCP server
AI agent builder
Prompt-to-workflow
Custom connectors
Embedded integrations
PlatformsWeb, API, SlackWeb, API
CategoryWorkflow AutomationWorkflow Automation
CompanyTray.ai, Inc.Zapier, Inc.
Based inUnited StatesUnited States
Founded2012—
Part of——
Key features
T Tray.io
- 700+ connectors, plus connector development for any API
- Merlin no-code AI agent builder with guardrails and audit logs
- Agent Gateway exposing connectors as governed MCP tools
- Visual drag-and-drop builder with pre-built templates
- Claude Code and Codex plugins via Tray Headless
- One-command deployment of AI-built apps to managed runtime
- Per-app and per-team tracking of LLM and compute spend
- RBAC, audit trails and observability across workflows
Z
- Trigger-based Zap workflows across 9,000+ apps
- Zapier MCP connecting AI tools to 66,000+ actions
- Zapier SDK for AI coding agents
- Tables for storing workflow data
- Forms that trigger workflows
- AI agents and customer chatbots
- Self-healing Zaps with AI manager agent (early access)
- Audit logs, SSO, SCIM and action restrictions
Plans and prices
From each vendor's site. Prices change — confirm before buying.
Tray.io
Tray HelixStarts at $50/mo
ProTalk to sales
TeamTalk to sales
EnterpriseTalk to sales
Zapier
Free$0/month
ProfessionalStarting from $19.99/month
TeamStarting from $69/month
EnterpriseContact for pricing
Strengths and limitations
Tray.io
- No per-user, per-connection or per-runtime fees
- Retries are not charged as Tasks
- Offers both a visual builder and a code-first path for coding assistants
- Lists SOC 1, SOC 2, HIPAA and GDPR compliance
- iPaaS plan prices are not published and require talking to sales
- SSO, HIPAA and regional hosting cost extra unless you're on Enterprise
- Pro plan limited to 3 workspaces and 7-day log retention
Zapier
- Free plan with 100 tasks per month and unlimited Zaps
- Connects to 9,000+ apps
- SOC 2 Type II, SOC 3, GDPR and CCPA compliance
- Yearly billing saves 33%
- Free plan limited to two-step Zaps and 15-minute polling
- Live chat support starts at the Professional 2,000-task tier
- Prices scale with task volume
- Next Gen Zaps are still in early access
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