Rep AI vs Structurely

Pricing, features, platforms and who each one suits — side by side.

Rep AI

AI sales and support agents for online stores on Shopify and WooCommerce

From $12/moVisit site

Structurely

AI voice, SMS and email agents that automate sales and customer service calls

Contact for pricingVisit site

Choose Rep AI if…

you want to trial it before paying
you're in its core audience: ecommerce merchants, customer support teams

Choose Structurely if…

you need an API to build on
you're in its core audience: sales and call center teams, mortgage and real estate firms

Side by side

FeatureR

Rep AIS

Structurely

Pricing modelFree trialContact for pricing

Starting price$12/mo—

Free plan

Free trial

API

Open source

Data retentionDeleted when no longer required for original purpose, unless legally justified to retainKept for period necessary to fulfil purposes, unless law requires longer

Security and compliance—CCPA

Omnichannel inbox—

Human handoff—

AI takes actions—

Shopify/ecommerce data—

PlatformsWebWeb, API

CategoryCustomer SupportSales Assistants & CRM

CompanyRep AI Technologies Inc.Reinform, Inc.

Based in—United States

Founded2021—

Part of——

Key features

R Rep AI

Natural-language product search, comparisons and checkout inside chat
Buying-signal detection for hesitation, comparisons and abandoned carts
Automated order tracking, cancellations, address changes and returns
Rep Inbox helpdesk with AI ticket summaries and routing rules
Handoff to human agents with full conversation history
Insights on unanswered questions, drop-off reasons and competitor mentions
Klaviyo sync for conversation-based segmentation
MCP server for reviewing store data and approving AI answer edits

S Structurely

Inbound and outbound AI voice calling
Two-way SMS and email follow-up
Appointment and callback scheduling
Live call transfers to human reps
Automatic call dispositions and CRM updates
Document collection during conversations
AI power dialer inside Salesforce
REST APIs, webhooks and MCP for headless builds

Plans and prices

From each vendor's site. Prices change — confirm before buying.

Rep AI

SalesFrom $12/month

SupportFrom $49/month

ConciergeFrom $130/month

EnterpriseCustom

AI channels add-on$0.75 per AI-resolved conversation

Rep Inbox add-onFrom $8/month for 50 tickets, plus $20 per agent per month

Structurely

Small TeamCustom (platform fee + usage)

Large TeamCustom (platform fee + usage)

Enterprise / Build Your OwnCustom

Strengths and limitations

Rep AI

14-day free trial on every plan with no credit card required
No annual commitment, and yearly billing is 20% less than monthly
Hands conversations to Gorgias, Zendesk, Kustomer, Freshdesk or Richpanel without custom development
MCP server is read-only by default, and edits need approval before going live

No permanent free plan is listed
Email, Instagram, Facebook Messenger and WhatsApp AI cost $0.75 per resolved conversation
Overage is on by default for new subscribers, at $1.20 per resolution
Vendor pages disagree on the Sales starting price: $12 on pricing, $99 on the home page

Structurely