Clay vs Gong

Pricing, features, platforms and who each one suits — side by side.

Clay

Data enrichment, AI research agents and GTM workflows for sales and marketing teams

Free · from $54/moVisit site

Gong

Revenue AI platform that captures sales interactions and automates follow-up

Contact for pricingVisit site

Choose Clay if…

you want a free plan to start with
you need an API to build on
you're in its core audience: gtm engineers, sales operations teams

Choose Gong if…

you're in its core audience: sales teams, revenue operations

Side by side

FeatureC

ClayG

Gong

Pricing modelFreemiumContact for pricing

Starting price$54/mo—

Free plan

Free trial

API

Open source

Trains AI on your content—No

Data retentionKept as long as necessary for purposes; no longer than user has an accountKept as long as reasonably necessary; customers configure custom retention settings

Security and compliance—SOC 2 Type II, ISO 42001, ISO 27001, ISO 27701, PCI DSS, GDPR, CCPA

Updates, last 90 days8—

Waterfall enrichment—

Intent & job-change signals—

Built-in sequences—

MCP server

PlatformsWeb, APIWeb

CategoryLead GenerationSales Assistants & CRM

CompanyClay Labs IncGong.io Ltd.

Based inUnited StatesIsrael

Founded2017—

Part of——

Key features

C Clay

Data marketplace with 200+ data and AI providers
Waterfall enrichment across multiple data providers
Claygent AI agent for web research
Job change, promotion and intent signal tracking
Visual canvas for building GTM workflows
Native email sequencer
Ad audience sync to LinkedIn, Meta and Google
API, CLI and coding-agent plugin

G Gong

Captures and analyzes customer interactions
Revenue Graph connecting interaction data across the business
AI agents for follow-ups and pipeline edits
Pipeline forecasting with centralized analytics
AI-personalized sales engagement
Rep training built from real customer conversations
Dashboards for revenue performance
Multilingual capabilities

Plans and prices

From each vendor's site. Prices change — confirm before buying.

Clay

FreeFree

LaunchFrom $54/mo billed annually ($60/mo monthly)

Gong

Custom proposalCustom

Strengths and limitations

Clay

Free plan with 500 actions/mo and unlimited seats
One contract for data from 200+ providers
14-day trial with no credit card required
API and CLI for building programmatically

Free plan limited to 200 rows per table
Usage-based actions and data credits make costs vary
No mobile apps listed

Gong

One platform covers engagement, forecasting, enablement and agents
Integrating an existing tech stack costs nothing extra, per the pricing page
Rated 4.8 on G2 across 6,200+ reviews
Industry-specific solutions for financial services, healthcare and manufacturing